Tag Archives: PDA’s

Wi-Fi Mesh Home Networks Improve Coverage

wi-fi networking for homes
wi-fi home networks

Home wi-fi connectivity is fast-changing as the technology that we routinely rely and depend on evolves. To fully use and enjoy your newest smartphone, home device or those streaming media favorites found on Amazon, Netflix, Hulu or Spotify, you want to be able to receive strong, fast and reliable wireless signals throughout your home. Most of us have typically relied on wireless routers and, perhaps, a second router that acts as a range extender. It’s not unusual, though, to find frustrating weak or dead spots from room to room with such a system depending on the physical characteristics of the home. If you’re a heavy personal wireless user or rely on high-speed system availability for a home office or business, no or slow reacting response is unacceptable.

A newer and, perhaps, more robust wi-fi system is now available through a variety of technology communication companies. Popularly referred to as “mesh” systems, this linking protocol generally uses one main router and then as many satellite modules as needed to achieve the necessary coverage required for that home or dwelling’s layout and size. These added modules or nodes as they are also known, communicate both with the router and link between themselves. This mesh-type configuration assures a continuous string of “helping” communicating devices that enable signals to be as strong at the furthest point away from the wired router as the nearest. Need more or better coverage? Just add another module where coverage is not up to your expectations. Talk with your favorite tech guru. For a few hundred dollars, you can make sure your latest, greatest devices have someone or something to talk to.




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Smartphones, Social Media, Facebook, Oh My!

If you examine 10 year trends in consumer marketing searches, whether TV, radio, print, internet, or mobile devices, not surprisingly the fastest rising sector is PDA’s. An Edison Research consumer survey indicates that, for the first time, more people view the internet as more important to them in their daily lives than TV.  Traditional media like TV and radio, while still leaders in total views,  have not shown any material growth during that time frame. Over 135 million of Americans have smartphones. Their utilization is more than 14 times that of a desktop computer. B2C mobile sales now account for about 15% of ecommerce sales.  As highlighted in other Western Equity LLC blog articles, your business needs to prepare for on the go PDA-enabled marketing and selling.

Facebook is still the dominant player in social media with an over 50% share of social media use. Twitter and LinkedIn follow at less than 20% each. Content marketing is still key over advertising. Content that works best are social posts and updates, newsletters, and specific articles. Users tend to rely on new content first before looking at marketing add-ons. Twitter continues to make giant inroads in mobile marketing. Don’t ignore that growing audience.

If you want more information on this or related analyses, please see the 2013 Infinite Dial Report created by Edison Research or an article by Patricia Redsicker at Social Media Examiner. Good Stuff for the small business looking to expand their business.