Tag Archives: PDA Mobile Devices

Wi-Fi Mesh Home Networks Improve Coverage

wi-fi networking for homes
wi-fi home networks

Home wi-fi connectivity is fast-changing as the technology that we routinely rely and depend on evolves. To fully use and enjoy your newest smartphone, home device or those streaming media favorites found on Amazon, Netflix, Hulu or Spotify, you want to be able to receive strong, fast and reliable wireless signals throughout your home. Most of us have typically relied on wireless routers and, perhaps, a second router that acts as a range extender. It’s not unusual, though, to find frustrating weak or dead spots from room to room with such a system depending on the physical characteristics of the home. If you’re a heavy personal wireless user or rely on high-speed system availability for a home office or business, no or slow reacting response is unacceptable.

A newer and, perhaps, more robust wi-fi system is now available through a variety of technology communication companies. Popularly referred to as “mesh” systems, this linking protocol generally uses one main router and then as many satellite modules as needed to achieve the necessary coverage required for that home or dwelling’s layout and size. These added modules or nodes as they are also known, communicate both with the router and link between themselves. This mesh-type configuration assures a continuous string of “helping” communicating devices that enable signals to be as strong at the furthest point away from the wired router as the nearest. Need more or better coverage? Just add another module where coverage is not up to your expectations. Talk with your favorite tech guru. For a few hundred dollars, you can make sure your latest, greatest devices have someone or something to talk to.

Retailers Taking a Page From ECommerce Playbook?

Not content to see traditional brick and mortar sales share continue to erode to a plethora of on-line competitors, there are a number of retailers that have begun initiatives to add an ecomm feel to their store locations. While largely still in the early stages, these retailers are looking for tech partners that can assist in extending the in-store utility and information access that web shoppers crave.

By providing digital content on in-store devices, they hope to mimic the data search accessibility and sales tools that shoppers use to make buying decisions. This new tech-oriented marketing approach is seen as an extension of their existing web presence and reflects the buying preferences of a lot of today’s shoppers. While not entirely removed from the old retail store design adage of announce, amplify, and explain, it adds a dimension that may also impact the role of sales people in a more self-service environment.

It remains to be seen whether an ecomm component can restore some of the lost store traffic and buying excitement of a traditional retail shopping event for those that are inclined to surf the web and hit the shopping cart button. Retailers are closely watching to see if this strategy will help restore brand loyalty and boost in-store ROI’s.