More Twitter and Mobile Device News

In their recent IPO disclosures, Twitter, Inc. indicated that users now exceed 231 million. Importantly, 70% of their advertising revenue comes from mobile devices. You might say that should come as no surprise given the nature of their business model, but that said, it also means your business needs to be a part of that dialogue. As a side note, many venture capital and other investor groups now carefully evaluate a company’s social media success while contemplating an investment. They see it as an important indicator of a company’s ability to leverage their brand, communicate with their customer and follower audiences, and further demonstrate their overall marketing savvy. In addition to ensuring that all general websites are mobile device-enabled, Western Equity LLC has secured domain names for certain mobile-only URL’s in anticipation of future PDA-specific marketing campaigns.

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