According to the Wall Street Journal, mobile device advertising continues to sky rocket. Current 2013 projections of almost $9 billion dollars already exceeds an earlier $7 billion estimate and almost doubles 2012 expenditures. As examples of this outreach strategy, Facebook has positioned themselves as a mobile advertising company and Proctor and Gamble reportedly increased digital media advertising to 35% of their overall budget.
The takeaway here follows previous Western Equity LLC posts. Your company needs a mobile-friendly web emphasis to reach potential buyers or other interested parties and your marketing and sales initiatives need to capitalize on this sea change in creating broad awareness of what you do and what you have to say or sell.